Your attention drives your experience.
There are an infinite number of things clamoring for your attention in every moment, and deciding what to pay attention to is a place where you have a choice.
And creators can use their platform to influence what you pay attention to. I recently started reading Ta-Nehisi Coates’s book, The Message, and loved his description of the responsibility of a writer:
“this tradition of writing, of drawing out a common humanity, is indispensable to our future, if only because what must be cultivated and cared for must first be seen. And what I see is this: a figure standing at the edge of a sprawling forest tasked with mapping that forest with such precision that anyone who sees the map will feel themselves transported into the territory.”
Each creator has their way of seeing the world, what they cultivate and care for. And we share it with our audience to change what they pay attention to, which changes their experience, and then perhaps to change what they care about.
I share more in my latest newsletter, which you can read at https://lnkd.in/gvW3K5VT