How do you decide what to choose? ”
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“In a study just published, scientists discovered that we may reverse causation when it comes to what we like. As described at https://lnkd.in/gGNu3YT “People assume they choose things that they like. But research suggests that’s sometimes backwards: We like things because we choose them. And, we dislike things that we don’t choose.””
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“I knew about the cognitive bias known as the endowment effect where when we have something, we value it more than if we don’t. I have actually used that bias to my benefit by buying something and trusting that once I owned it, I would be convinced it was better. ”
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“But I find it fascinating to think that some things that we view as part of who we are and our personality may in fact have originated as random choices that solidified into consistent choices because we assumed we had a reason for our previous choices. ”
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“How does that insight change how you think about your choices? ”
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“#choice #science #coaching #mindset #personality