{"id":5030,"date":"2025-04-30T18:04:47","date_gmt":"2025-04-30T18:04:47","guid":{"rendered":"https:\/\/nehrlich.com\/linkedin\/uncategorized\/if-you-want-to-understand-how-executives-think-you-have-to-understand-the-money\/"},"modified":"2026-03-12T21:29:29","modified_gmt":"2026-03-12T21:29:29","slug":"if-you-want-to-understand-how-executives-think-you-have-to-understand-the-money","status":"publish","type":"post","link":"https:\/\/nehrlich.com\/linkedin\/uncategorized\/if-you-want-to-understand-how-executives-think-you-have-to-understand-the-money\/","title":{"rendered":"<a href=https:\/\/www.linkedin.com\/feed\/update\/urn%3Ali%3Ashare%3A7323406982361534464>&#8220;If you want to understand how executives think, you have to understand the money.&#8221;<\/a>"},"content":{"rendered":"<p>&#8220;If you want to understand how executives think, you have to understand the money.&#8221;<\/p>\n<p>That statement from Alan Morley during my master&#8217;s program in Technology Management at Columbia University changed the course of my career. <\/p>\n<p>I had been a software engineer for almost ten years, regularly getting frustrated with how business decisions were made at the startups I worked at, which is why I had finally enrolled in the master&#8217;s program to figure out what I was missing.<\/p>\n<p>When Alan said those words, I realized I didn&#8217;t understand the money, and I had never thought about the money. We took classes in corporate finance and strategy as part of the program, but classes don&#8217;t help you really internalize the details of a P&#038;L (Profit and Loss) statement and how to do an ROI (Return On Investment) calculation.<\/p>\n<p>When I was looking for my next job after graduating, I saw a position to be a revenue forecasting analyst in the finance department at Google. I had never conceived of myself as a finance person, and hadn&#8217;t planned to leave tech roles. But Alan&#8217;s words echoed in my head as I considered that if I was the one forecasting the money, I&#8217;d really have to understand it. And, boy, did that turn out to be true.<\/p>\n<p>Within six months of starting that job, I was regularly standing in front of Google&#8217;s executive team to talk about revenue and present the latest trends. I was meeting weekly with the ads leadership team and sometimes the CFO would join. I was involved in executive discussions at Google faster than I ever imagined possible&#8230;because I understood the money. <\/p>\n<p>Those discussions later led to me becoming the Search Ads Chief of Staff (because the VP knew that I deeply understood the business), where I led business strategy and operations for a $100+B business for six years. Working with world-class executives each day set me up to then transition to executive coaching to share I learned from observing how they worked. My career trajectory accelerated significantly because I took that one idea about understanding the money seriously.<\/p>\n<p>P.S. If you want to learn more about what executives care about, I&#8217;m giving a free webinar on Maven tomorrow (Thursday, May 1st) on how to Grow Your Executive Influence and Get Things Done. Join the 220+ people that have already signed up via the link in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;If you want to understand how executives think, you have to understand the money.&#8221; That statement from Alan Morley during my master&#8217;s program in Technology Management at Columbia University changed the course of my career. I had been a software engineer for almost ten years, regularly getting frustrated with how business decisions were made at&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5030","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/nehrlich.com\/linkedin\/wp-json\/wp\/v2\/posts\/5030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nehrlich.com\/linkedin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nehrlich.com\/linkedin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nehrlich.com\/linkedin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nehrlich.com\/linkedin\/wp-json\/wp\/v2\/comments?post=5030"}],"version-history":[{"count":1,"href":"https:\/\/nehrlich.com\/linkedin\/wp-json\/wp\/v2\/posts\/5030\/revisions"}],"predecessor-version":[{"id":5550,"href":"https:\/\/nehrlich.com\/linkedin\/wp-json\/wp\/v2\/posts\/5030\/revisions\/5550"}],"wp:attachment":[{"href":"https:\/\/nehrlich.com\/linkedin\/wp-json\/wp\/v2\/media?parent=5030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nehrlich.com\/linkedin\/wp-json\/wp\/v2\/categories?post=5030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nehrlich.com\/linkedin\/wp-json\/wp\/v2\/tags?post=5030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}